Branding for Elephant Studios 2, the new creative media facilities at LSBU, created during my internship there. Featuring a new logo with signage, idents and video installations, the new look was created with input from the university's marketing department and the school of ACI. The main video installation, located in the newsroom, featured footage shot by my colleagues during the weeks of the internship.
In print, the logo uses four main colours, following an RGB colour scheme altered to fit the colour scheme specified in the uni's brand guidelines. In addition, each division of the facility is given its own colour, again taken from the university's own brand colours. The colours were chosen in collaboration with my colleague, who was creating a leaflet detailing the facilities at the time.
